IIM grad sells idlis

E Sharathbabu’s life has come a full circle. He started off with selling idlis in the slums of Madipakkam in Chennai, then left it to graduate from IIM- Ahmedabad. He hit headlines for refusing a lucrative job offer and starting a catering company. He recently inaugurated his first outlet on the IIM-A campus and he’s back to selling idlis.The first outlet of his catering company, Foodking, inaugurated on the lawns of IIM-A’s new campus last week, is already a hit with the students. The menu is mostly south Indian food, with the most expensive item on the menu priced at Rs25. “Foodking Catering Services provides value-for-money, multi-cuisine, packaged meals to corporate houses like BPOs, pharma companies, educational institutions etc